Butterflies Beading ("Butterflies Beading," "we," "us," or "our") operates https://www.butterfliesbeading.com (the "Site"). This Privacy Policy describes how we handle personal information in connection with our e-commerce services, customer accounts, marketing communications, and support.
By using the Site or providing information to us, you agree to this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
Information you provide
- Account details: name, email address, password (stored securely by our authentication provider), phone number, and profile preferences.
- Order and fulfillment data: shipping and billing addresses, order history, custom jewelry requests, gift messages, and customer service communications.
- Payment information: payments are processed by third-party payment processors (e.g., Stripe). We do not store full payment card numbers on our servers.
- Marketing preferences: newsletter sign-ups, survey responses, and promotional opt-ins or opt-outs.
Information collected automatically
- Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and approximate location derived from IP.
- Cookies and similar technologies: see Section 6.
- Analytics and advertising data: interactions with ads, conversions, and campaign performance where permitted by law and your choices.
Information from third parties
- Authentication providers (e.g., Google Sign-In) when you choose social login — we receive profile information permitted by your account settings.
- Shipping carriers and payment partners for transaction status, fraud prevention, and delivery updates.
2. How We Use Your Information
We use personal information to:
- Process, fulfill, ship, and support orders (including custom jewelry).
- Create and manage customer accounts, wishlists, and order history.
- Communicate about orders, security, policy updates, and customer support.
- Send marketing communications where you have opted in (you may unsubscribe at any time).
- Improve the Site, products, and customer experience through analytics and testing.
- Detect, prevent, and address fraud, abuse, and security incidents.
- Comply with legal obligations and enforce our Terms of Service.
3. Legal Bases for Processing (EEA/UK)
If you are in the European Economic Area or United Kingdom, we process personal data based on:
- Contract: to provide products and services you request.
- Legitimate interests: to operate and improve our business, secure the Site, and prevent fraud (balanced against your rights).
- Consent: for certain cookies, marketing, and optional features where required.
- Legal obligation: where we must retain or disclose information by law.
4. How We Share Information
We do not sell your personal information. We may share information with:
- Service providers who assist with hosting, authentication, payments (Stripe), shipping (e.g., Shippo), email, analytics, advertising, and customer support — under contractual confidentiality and security obligations.
- Business transfers in connection with a merger, acquisition, or asset sale, subject to appropriate safeguards.
- Legal and safety when required by law, court order, or to protect rights, safety, and security of Butterflies Beading, our customers, or others.
5. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy, including order records, tax and accounting requirements, dispute resolution, and legal compliance. When data is no longer needed, we delete or anonymize it where feasible.
6. Cookies & Similar Technologies
We use cookies, pixels, and local storage to operate the Site (e.g., cart, session, security), remember preferences, measure traffic, and support advertising where you consent. You can manage preferences through our cookie banner and your browser settings. Blocking essential cookies may affect Site functionality.
7. Analytics & Advertising
We may use tools such as Google Analytics and advertising platforms to understand Site usage and measure campaigns. These partners may collect information according to their own policies. Where required, we rely on consent or legitimate interest as applicable.
8. Security
We implement administrative, technical, and organizational measures designed to protect personal information, including encryption in transit (HTTPS), access controls, and reputable payment and infrastructure providers. No method of transmission or storage is 100% secure; please use strong passwords and protect your account credentials.
9. International Transfers
If you access the Site from outside the United States, your information may be processed in the U.S. and other countries where our service providers operate. We take steps designed to ensure appropriate safeguards where required by applicable law.
10. Your Privacy Rights
All customers
You may request access, correction, or deletion of certain account information by contacting us. You may opt out of marketing emails using the unsubscribe link in any promotional message.
California residents (CCPA/CPRA)
California residents may have rights to know, delete, correct, and opt out of certain sharing. We do not sell personal information as defined under California law. To exercise rights, email support@butterfliesbeading.com with "California Privacy Request" in the subject line.
EEA/UK residents
You may have rights to access, rectify, erase, restrict processing, object, data portability, and lodge a complaint with your local supervisory authority. Contact us to exercise these rights.
11. Children's Privacy
The Site is not directed to children under 13 (or 16 where applicable). We do not knowingly collect personal information from children. Contact us if you believe a child has provided information to us.
12. Third-Party Links
The Site may link to third-party websites or services. We are not responsible for their privacy practices. Review their policies before providing information.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will change, and material updates may be communicated on the Site or by email where appropriate. Continued use after changes constitutes acceptance of the updated policy.
14. Contact Us
For privacy questions or requests:
Butterflies Beading
Email: support@butterfliesbeading.com
Website: https://www.butterfliesbeading.com